Employee Profile: Alejandro Restrepo

API MarketingEmployee Profile

1) Tell me your name and your position at API.

Alejandro Restrepo, South West Regional Sales Manager

2) What was your childhood like?

I was born and grew up here in Southern California in the mid-90s. I also spent some time living in Columbia. I am an only child, but I grew up alongside my 3 cousins. We all enjoyed extreme sports like BMX, skateboarding, dirtbikes, etc.

3) Who were your heroes growing up? Who inspired you?

My mom always inspired me. My father was out of the picture at an early age, so it’s always been her and I together, and she’s always been more of a resilient-type person.

4) Where did you go to college? Was metrology your first career path, or did you change?

I went to the University of La Verne. I graduated with a Bachelors in Kinesiology which is biology-based. Kinesiology is more geared toward physical therapy, athletic training, more of body-based movements.

5) What did you do after college?

I pursued some of the Master’s programs while volunteering at different clinics as well as working at a flooring store, a hardwood lumber liquidators.

6) How did you come to be at API?

I had a friend in Mechanical Engineering at Cal Poly, and he started showcasing what applications he was seeing out in the field. Then, I connected with Verisurf, and it just kind of took off. I started connecting with Eric here, and worked a little bit more with the API trackers, and then an opportunity opened up and here I am. It’s a career that I truly love.

7) What are your roles and responsibilities with API?

To help manage and grow the company out on the west coast, but also to help us grow relationships with our existing and new customers, to say they have support out here, they’re not on their own. I want to make sure that everyone who is using our products becomes successful.

8) What sets API apart from other metrology companies in your mind?

The ability to be versatile. API is not necessarily a small company, but it’s also not a conglomerate. They have that relationship, and I’m able to converse with my management, my product engineers, my developers, etc. And I think that truly is what sets API apart from everyone else.

9) Where do you see yourself and API in the future? In 1 year? 5 years? 10 years?

I need to build relationships with our customers. I want people to know they can call Alejandro. I want to reach out to all past, present, and future customers and make sure everyone is successful.

10) What does “Nothing Beyond Measure” mean to you?

API can do it all for you. We have Services, so if you need help with a project, we can do that. We have the Product line, so if you need Arms or Trackers, we have the best. We’re a one-stop shop, we do it all.